In the early 80s the Milan area was literally invaded by a new fashion, a new way of dressing and living the street, perhaps one of the few trends that can be defined as 100% Made in Italy, the "Paninaro" style. Fashion in these splendid years was strongly influenced by political trends, and by the principles of freedom and revolution, and it was precisely in this period that this new "style" spread to Milano da Bere (literally Milan to Drink), dictated by the desire to belong to a specific group, where young teenagers or slightly older, gathered in the venue in Piazza San Babila, codified their own vocabulary and a style based on the almost frenetic ostentation of the designer and the expensive object. Legend has it that the term "Paninaro" derives from a bar in Milan, the Bar Al Panino, a regular meeting place for the first group of paninari. The classic “Paninaro” was the “daddy’s boy”, a completely “designer” outfit from head to toe, with signatures and brand logos prominently displayed on every item worn. The most classic Paninari outfit, which was respected in the suburban squares and in the streets of the center, was almost predictable: the inevitable Moncler bomber jacket or Schott leather jacket, El Charro belt and Timberland boots. Over the years, fashions have changed, and the streets of Milan have been invaded by new multicultural generations that have inevitably changed the way of dressing and being of the “Paninaro”, who today has radically changed in appearance.
