The “Mother of Jeans” has not earned this nickname only for the fact that it was born in the distant 1853, with the aim of guaranteeing workers in heavy industry robust and resistant garments, but above all because it invented jeans and denim as we know them today. With over 160 years of history, Levi's ® has established itself as an iconic brand of American style thanks to its ability to reinvent and renew itself in evolution with the times and today boasts official stores in more than 110 countries around the world. The famous patch with two horses trying to tear a pair of jeans by pulling in opposite directions is the symbol of the concept of resistance that Levi's® intends to offer, although, later, another characteristic logo of the brand is added to the leather label, that is the Red Tab® , the small red tab with the writing Levi's®, sewn as a flag on the back pocket. The pants numbered 501® still represent the classic model of jeans today Levi's®, the one that par excellence represents the concepts of freedom, independence and the American lifestyle.