Founded in 2021, Purple Mountain Observatory is an outdoor and sportswear brand born from a deep love of nature, but inspired by the dynamic urban landscape; a constant navigation between the two worlds. The products are designed with versatility in mind on all terrains, combining functionality and aesthetics.

At PMO, evolution is the focus. They continually experiment with fabrics and silhouettes, witnessing the organic growth of the design with each step forward.

Rooted in community, the brand’s values ​​lie in education; encouraging young generations to explore the outdoors. The goal is to redefine the way people interact with nature, emphasizing the need for exploration in our lives.