Edwin

The Japanese brand that made denim history owes its success to the foresight of its founder, Shuji Tsunemi. When this fabric did not yet exist in Japan, Tsunemi bought a large quantity of jeans from America and began experimenting with different types of washes, until, in 1961, the first pair of jeans signed Edwin, an acronym for Denim with the M turned upside down to form a W. Today it represents a point of reference for other companies thanks to the invention of “stonewash”, a particular washing process that consists of using large stones to make the denim less stiff and rough. The use of hand looms for the production of fabrics, their quality, the artisanal attention to detail and the natural fastenings make the Japanese brand a traditional but modern brand, devoted to its origins but in continuous evolution.