THE STORES

  • MEN

    Via dei Cuirassieri, 9/11
    00143 Rome RM
    Mon-Sun 11am-2pm / 3pm-8pm

  • WOMEN

    Via dei Cuirassieri, 13
    00143 Rome RM
    Mon-Sun 11am-2pm / 3pm-8pm

ABOUT US & BRAND LIST

Little America® opened its doors in November 2014 and quickly became a point of reference for the city's young people.

Our brand list is made up of the most well-known brands in the international urbanwear scene: Stussy, New Balance, Carhartt WIP, The North Face, Dickies, Vans, Levi's, Edwin, Adidas Originals, Champion, Sebago, Taion, Amish, Alpha Industries, Birkenstock, Clark's, Deus, Karhu, Portoguese Flannel, Polo Ralph Lauren, Stan Ray, Herschel, Universal Works, Colorful Standard, Rains, Reebok, Schott NYC, Dr. Martens and many others .


From the beginning, the research and selection of brands are what has most fascinated the Little America® team. Over time, the list has expanded and enriched with a mix of brands that have as a common denominator a vision and a lifestyle as close as possible to the idea of ​​streetwear and urbanwear that we have decided to undertake.

MERCHANDISING & PRIVATE LABEL

Since opening, our direction has been to not only be a shop but to convey a lifestyle and a mood to our customers. Through the launch of some collections, initially t-shirts, sweatshirts and some gadgets, we have created an increasingly cohesive and loyal community. Over time, we have refined our merchandising, moving from everyday wearables to items tied to events, seasons or lifestyles. Today, Little America® can be considered a Brand in all respects. Thanks to the continuous search for suppliers and materials that could satisfy our need for quality, today the collection boasts more than 60 items that make up a total look that goes from the knitwear line to shirts, trousers, shorts and so on.

Furthermore, all our lines of t-shirts and sweatshirts are made of entirely organic materials. As for knitwear, shirts and trousers, we have “exploited” to the fullest what our country offers us in terms of quality and excellence: Made in Italy .

THE STORES

A continuous evolution has characterized and still characterizes the store location. In 2014 the store fully reflected the trends and style of the moment. An industrial style location wrapped in warm wood as a backdrop that contextualized every single item on display.

In 2018 the store changes shape, with a new more innovative and essential look. A change of direction that makes the shopping experience pleasant and engaging, perfectly reflecting the idea of ​​our vision of streetwear. To best enhance each item and each collection, the store adopts a minimal look also in the colors: mainly white and gray. In addition to giving brightness to the environment, the chromatic choice adapts perfectly to the need to create displays that enhance the colors, looks and collections present in the store, contextualizing and mixing each type of product and brand.

In 2017, horizons broaden: the Little America Women store is born.
A store entirely dedicated to the female universe that grows in step with the men's store and immediately proposes itself as a point of reference for women's fashion. The search for the coolest and trendiest brands thus also becomes a goal for Little America Women which, through a careful selection of brands, some in common with the men's store, others independent and purely feminine, ensures that Little America Women embraces an audience of every age group and every social class. Taking up a style that ranges from overseas to Northern European fashion. Since 2018, the women's store has been alongside the men's store, sharing and perfectly integrating its minimal and refined design and style, creating a single open space location.

ONLINE STORE

Since 2019 we have opened the virtual doors of our online store.
Mirroring the physical store, the guiding principle in creating our website has been to maintain the easiest and most intuitive user experience possible.

Through a minimal, clean and essential style we have made the online shopping experience as close as possible to that of the one you have in the store, paying attention to every detail ranging from the simplicity of the navigation menus, photos and product descriptions, check-out and payments .

To date, the feedback we receive from our customers and visitors is exactly that of a positive and fluid purchasing experience in all its steps.

Through our website we also manage the Blog section where we regularly publish insights, stories or curiosities related to certain products or brands present in store, also offering our community a cultural focus.

COMMUNITY

Little America Store thrives on the passion of those who are part of it. Our staff, in addition to being qualified and trained, is first and foremost passionate about what our world is. Over time we have formed a team that embodies, reflects and transmits everything that has always been our vision since day one.

Born as a “neighborhood” store, today Little America Store is a consolidated reality in Rome and throughout the national and international territory. At the center of our project there has always been the idea of ​​not being just a retailer but a point of reference , inspiration and a meeting place for all those people who today form a real community.

More and more often we create in-store events linked to anniversaries, celebrations, holidays or special releases that over time have helped to convey a mood and a vision to our customers. Through our social media, newsletters and events we interact with our audience on a daily basis.

SOCIAL MEDIA

Now essential for almost all commercial activities, social media are an integral and active part of our daily life. We personally take care of all our social pages for both the men's and women's stores. Following the philosophy of the store, then transmitted to our online store, the cleanliness and usability of our social channels are a cornerstone of our communication .


We personally take care of every content that is published: from photos to graphics for events, promotions or releases, always aiming to contextualize each product by highlighting every detail that distinguishes it.
Through our social media we also communicate and interact with our community by posting our events, promotions and special releases.