New Originals found their beginnings in 2011, as a group of friends who ran a blog to share and curate their interests in fashion, design and music. TNO began making a name for themselves in the Amsterdam nightlife scene by throwing parties at their infamous venues under the name TNO SoundSystem. Officially founded in 2015 by Rizky Lasahido, Maru Asmellash and Eben Badu, TNO has since grown into a full-fledged brand.