Born in 2008 as a modest blog where the three founding friends occasionally sold t-shirts with their logo, the Dutch fashion label based in Amsterdam was officially founded in 2012. Jefferson, Hussein and Abderrahmane draw inspiration from their African cultural heritage and passion for fashion: the result is an innovative brand with a contemporary style. Daily Paper enriches its collections with references to the patterns and colors typical of Africa, making it the common denominator of all its garments, without losing the street/casual style in vogue in urban culture. Since 2015 it is also possible to appreciate the women's collections, for which the design references have focused in particular on Kenya and other regions of sub-Saharan Africa. A significant collaboration is the one in 2017 with Puma, inspired and dedicated to African football and thanks to which not only a simple launch event of the collection was organized: the union of forces and intents of the two brands led to the construction of a football pitch for the Accra Senior Girls School, a girls' school in Ghana, demonstrating the fact that Daily Paper's passion for Africa is not only stylistic, but above all cultural.