Since its introduction, the New Balance 99X line has always remained true to itself.
The history of the series starts a long time ago, precisely in 1982 when the company founded in Boston in 1906, revolutionized the world of sneakers with a shoe that would revolutionize and consolidate the very identity of the brand, the New Balance 990. At the time, there were many detractors given the not exactly accessible price (it was the first running sneaker to cost $100) but to those same detractors the 990 responded with 38 years of life and an aesthetic that has remained constant over time, characterized by the classic gray color.
In 2006, to celebrate the company's 100th anniversary, a new sneaker from the 99X series was launched, the New Balance 992.
President Jim Davis, said that there was someone in particular who “helped” the Boston designers in realizing the 992 silhouette, and that someone was Apple founder Steve Jobs .
Always a fan of the 99X line, Jobs wrote a letter to Davis, in which he expressed his request for a “sportier and trendier” shoe than the ones he usually wore, and those words were the basis for the creation of the 992.
