Romance is a new entry in Spring Summer 22, an Italian brand that through its garments wants to communicate important values such as love and community. Today's world is incredibly fast and technologically advanced, we often see ourselves distracted by extremely futile external impulses, increasingly emotionally distant from others. Words such as individualism, loneliness, lack of relationships are the order of the day, repeated whether we are talking about young or old people, Italians or foreigners. The Romance collective is convinced that there is a lot of truth in these evaluations: our society today risks promoting a certain individualism that generates loneliness, discomfort, selfishness. There are many people who show a sort of nostalgia for community life, simple and attentive to others. There is no doubt that the human person is made for the community dimension; each person needs to give love and be loved, to be understood, welcomed, listened to. It is on this idea that the foundations of Romance are based. Social distancing seems to have become not only a rule to be respected, but more of a shared attitude. For this reason, the Romance brand aims to tell and make its customers experience real life stories, in which concepts such as community, sharing, integration represent the pillars. “ Based on a true story ” summarizes the key idea of Romance: wearing to tell. Telling your own story, that of others, seeing yourself in them and, in this way, re-living a strong sense of collectivity and participation, now almost entirely attributable to a bygone world. Romance's motto, and consequently its credo, intend to break the ideal patterns of perfection that surround us and that have erected walls between individuals.
We are human, and as such imperfect, different, extravagant. We are the result of different stories and every day we add pages of life to our Romance. And as true and strong as it is, it is precisely the sense of diversity that unites us and makes us so close. Romance does not only intend to dress its customers, but also and above all to tell their stories and anecdotes of everyday life. Not only a fashion brand, but also and above all a way of living one's existence and deeply welcoming that of others, with all its "scribbles". The community dimension is a wealth, in every circumstance. Things done together are more beautiful, richer, more varied, more fun, more effective and engaging than anything else, even that designed by the most brilliant of social artists. The community needs everyone, everyone is important and in this importance we rediscover our beauty. There are many people who manifest a sort of nostalgia for community life, simple and attentive to others. There is no doubt that the human person is made for the community dimension; every person needs to give love and be loved, to be understood, welcomed, listened to. It is on this idea that the foundations of Romance are based.
