The Dickies story began way back in 1918, when CN Williamson and Colonel EE Dickie opened their first overalls store, “US Overall Company”, in Texas.
Then in 1922 the Williamson family decided to buy all the shares of the company, and changed the name to “Williamson Dickie Manufacturing Company”.
The company's first major success came during World War II, when it was chosen as the official supplier of all US Army uniforms.
Taking advantage of this great economic boost, they decided to diversify production and start manufacturing different types of work clothes.
They knew well how to combine quality with fashion, so their customers began to use this clothing, created initially for work, also in everyday life.
And they were revolutionaries in many of the manufacturing techniques, such as “hidden” seams, which were necessary to avoid possible tears.
All this meant that in 1950 the brand became the world leader in workwear , also due to its expansion throughout the United States.
But it was in 1926 that their legendary trousers were born, which despite the passing of the years have remained intact, both in the cut and in the quality of the material.
Today, in the American fashion world, the Dickies pant and shirt are considered Legendary.
Thousands of artists wear them (and have worn them), and not as sponsors, but voluntarily, because they like them, and this makes this brand even more authentic.
Dickies has arrived in Europe in recent years, as the company has always been family-run.
The collections distributed on our continent have purely workwear items combined with graphic t-shirts, oversized sweatshirts and slimmer cut trousers such as the 872 workpant , designed especially for a European audience.
Even though, after All , it's the very essence of this brand : streetwear, pure and hard streetwear, which can be worn by anyone we see walking around the streets.
