Colourful Standard is a Danish brand founded in 2017 by Tue Deleuran. Entrepreneur and founder of the brand is not new to the fashion industry, his first venture was Björkvin, launched in 2006, a brand with a price range accessible to all, available in many colors. With great success, it has sold more than 500,000 pieces in 3 years. In 2008 he founded the RTG group in Portugal , a textile branch dedicated to the production of t-shirts, sweatshirts and garments of all kinds. Benefiting from Portuguese know-how, the group produces for itself and for other brands, small or large, all over the planet. After gaining considerable experience in the sector, in August 2017 the Colourful Standard label was founded. The brand is positioned in the organic cotton segment and shows the desire to create ethical fashion. In fact, in its Portuguese laboratories, the label works with wool known as Woolmark , this term means that the wool is virgin and comes from healthy animals. It also makes a promise to produce organic cotton yarns without the use of chemicals or GMOs. The other important point is obviously the abundant palette of colors available, the brand loves color and makes it known. Colourful Standard, whose latest collection is on our shop, understood that there was a place to take in the sector of the well-made no-name, in a beautiful fabric dyed with a wide palette of colors. With its design and fit, the brand creates timeless basics. For this season we have selected several items, such as: Merino Wool Beanie, Organic Hoodie, Organic Zip Hoodie, Organic Button Down Shirt and Organic Sweatpant. A whole selection of products for your wardrobe and all in a chosen tub of winter tones based on brown, green, beige, gray, blue, white and black. Discover now at Little America Store the new Colorful Standard collection in Rome in via dei Corazzieri 9/11/13 and online at littleamericastore.com
